Hourly employees are often the face of your business. Baristas, servers, and other folks in customer-facing roles have to connect with people and exude your company values, so it’s imperative you find the right people for the job -- and since turnover is high for these positions, you need to be able to do it consistently.
In October 2018, job openings in the US reached over 7 million — outnumbering job seekers by nearly a million. Candidates have more power than ever when choosing which employers they’re going to work for. That’s one reason why more companies have started to treat recruits like customers, optimizing the application experience for candidates and making efforts to promote their company as an attractive place to work.
Job ads are the backbone of any such recruitment marketing strategy. They’re your opportunity to make a strong first impression on potential employees, set the tone for the interview process, and ultimately get more applicants through the door. With that in mind, here are our three tips for writing more effective job ads.