This guest post comes to us from Matt Phelan, President and Co-Owner of Simply Fresh Events! This is Part One of a three-part series.
Simply Fresh Events has been catering outdoor events in the Washington, DC area since 2015, but my background in the industry goes back much further than that -- more than 20 years, in fact. I’ve spent nearly my entire career figuring out how to get delicious, simple, and fresh meals to hundreds of people in far-flung parks, barns, quarries, and wherever else people want to gather. I’ve learned a ton, and when Nowsta approached me about sharing my expertise with the rest of the catering world, I jumped at the opportunity.
Over a three-part article series, I’m going to share with you some of my strategies for building an outdoor catering company, finding new customers, and making an outdoor event run smoothly. I’ll start with my background and a few things I’ve learned about what makes for a well-run catering company.