The Nowsta Blog

Management tips and labor market insights to help you run your business

Lisa Ware

Lisa Ware
Lisa has always loved to cook and entertain which led her into the event world. She came to Chicago via Indianapolis and has never looked back. She has spent the last five years building her personal brand and developing lifelong relationships in the Chicago events world. While juggling a portfolio of corporate, social and headliner events, she also recently finished two terms as the Chicago Chapter President of the International Live Events Association. Lisa loves to explore the globe and gather inspiration from near and far for upcoming events.

Recent Posts

5 Simple but Crucial Sales Fundamentals for Caterers

By Lisa Ware April 8, 2019

Allow me to introduce myself! My name is Lisa Ware and I'm the Director of Business Development & Special Projects at Catering by Michaels in Chicago. I've been in catering sales for ten years and prior to that, I taught Kindergarten at a private school for six years.

You might think that teaching Kindergarten and selling catering services are totally different careers -- and they are -- but the lessons I learned managing a classroom laid the foundation on which I've built both my personal brand and business in catering. Many people think sales takes a magic formula or specific personality type. But I truly believe that anyone who has a passion for their industry can become successful in sales. It just comes down to some fundamental basics that are often overlooked.

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