Creativity is so intrinsically linked to the special events industry that its true meaning has become lost in a sea of job titles, marketing verbiage, and company branding. As a diverse, powerful, well-connected industry, we’re all in agreement that creativity is a key part of what we do, but we often struggle to make it part of our companies’ daily operations.
It’s not enough to just say that we’re creative. How can you as a caterer ensure your company's default position is to always be innovating? The answer comes down to culture.