The Nowsta Blog

Management tips and labor market insights to help you run your business

5 Simple but Crucial Sales Fundamentals for Caterers

By Lisa Ware April 8, 2019

Allow me to introduce myself! My name is Lisa Ware and I'm the Director of Business Development & Special Projects at Catering by Michaels in Chicago. I've been in catering sales for ten years and prior to that, I taught Kindergarten at a private school for six years.

You might think that teaching Kindergarten and selling catering services are totally different careers -- and they are -- but the lessons I learned managing a classroom laid the foundation on which I've built both my personal brand and business in catering. Many people think sales takes a magic formula or specific personality type. But I truly believe that anyone who has a passion for their industry can become successful in sales. It just comes down to some fundamental basics that are often overlooked.

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How Can Event Pros Build a Culture of Creativity?

By Renee Miner March 26, 2019

Creativity is so intrinsically linked to the special events industry that its true meaning has become lost in a sea of job titles, marketing verbiage, and company branding. As a diverse, powerful, well-connected industry, we’re all in agreement that creativity is a key part of what we do, but we often struggle to make it part of our companies’ daily operations.

It’s not enough to just say that we’re creative. How can you as a caterer ensure your company's default position is to always be innovating? The answer comes down to culture.

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3 Takeaways from Catersource 2019

By Henry Updegrave March 5, 2019

Last week, the Nowsta team was lucky enough to attend our third Catersource conference together as a company. In addition to being the premier conference for caterers and industry-adjacent businesses, Catersource has been a crucial part of Nowsta’s growth thus far -- we launched our product to the catering world two years ago at Catersource 2017, and then grew our customer base substantially after announcing several new features at last year’s Catersource.

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20 Drinks Every Bartender Should Know in 2019

By Henry Updegrave March 4, 2019

An expert bartender can set the tone for a great night. Combine a passion for mixology, a fascination with cocktail history, and an awareness for today’s drink trends, and a bartender transforms one-time customers into enthusiastic regulars. No matter the spot, every bartender should know today’s top cocktails to ensure every guest leaves happy.

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