The Nowsta Blog

Management tips and labor market insights to help you run your business

5 Simple but Crucial Sales Fundamentals for Caterers

By Lisa Ware April 8, 2019

Allow me to introduce myself! My name is Lisa Ware and I'm the Director of Business Development & Special Projects at Catering by Michaels in Chicago. I've been in catering sales for ten years and prior to that, I taught Kindergarten at a private school for six years.

You might think that teaching Kindergarten and selling catering services are totally different careers -- and they are -- but the lessons I learned managing a classroom laid the foundation on which I've built both my personal brand and business in catering. Many people think sales takes a magic formula or specific personality type. But I truly believe that anyone who has a passion for their industry can become successful in sales. It just comes down to some fundamental basics that are often overlooked.

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